Pay4Leads LLC is a marketing company specializing in lead generation.
PPL (pay-per-lead) Customers:
Security Deposit Required: A minimum one-time security deposit of $1,275 is required for each client prior to starting their first marketing campaign. The deposit may be higher depending on how much lead generation you are requesting. This deposit is held by Pay4Leads until the conclusion of our partnership. This deposit will be applied to your final invoice once we receive 30 days written notice that you wish to discontinue our services. After 30 days if we still have any of the security deposit remaining it will be refunded.
Initial Campaign (Trial):
To kick-off our partnership we are going to start with a 15 “Price-Per-Lead” (PPL) trial unless you request a higher amount. The purpose of the trial is for both of us to determine if our PPL program is a good fit, and if both of us can make a profit with the service. The PPL trial is minimal risk for you as we will only invoice for the leads you receive. In the unlikely event that we are unable to achieve 15 leads you will not be penalized; we will refund you the difference between your security deposit and the actual leads you receive. We need between 10-14 days to develop/process your trial once we receive your security deposit. It is possible that we may exceed 15 leads during the trial, but we will contact you shortly after you receive the first 15 leads and give you an opportunity to continue or stop the service. We will email your invoice at the conclusion of the trial campaign, and you will have 1 week to notify us if you have any issues with the invoice. If we do not hear from you in a week, we will mark your invoice as approved and run the payment method we have on file for the full amount of the trial. If you wish to stop after the trial, just notify us within the first week of receiving your invoice and we will apply your deposit and close your account. If we do not get a response, you are responsible for any additional leads over 15 at the same rate per lead during the trial campaign, but we will not initiate another campaign without your approval.
Leads:
We count a “lead” as anyone that contacts you directly as a result of our marketing. All our marketing will have a tracking number so we will be able to provide you with a detailed list of all leads. Most leads will be a direct phone call but some clients may elect to email you their information. You will receive an email each time a customer contacts you, so it is important to review each email daily as some leads may not have called. We understand that you will receive some “bad leads” during our partnership. Bad leads can come in many forms but most typically they are the following: wrong number dialed, telemarketer, or customer asking for services you don’t provide. Our national average for “bad leads” is roughly 6% of all leads you receive. To make it simple and so neither of us wastes too much time on bad leads we will automatically reduce all invoices by 10% to cover a “bad lead allowance”.
Month-to-month service:
After the trial, if you elect to continue, you will have to give us a target of how many leads you want on a monthly basis. You can change your monthly target each month. Each month we will do our best to hit your target, but we may be over or under the target as it’s not an exact science. You may stop the service at any time but you need to give us 30 days notice. We introduce new campaigns each month so if you wish to stop, we expect you to pay for the results of the current campaign until it concludes. We will process payments for leads received each week, provided you received at least 3 leads since your last payment. We will process payments through the form of payment you have on file with us. We will then email you a receipt along with the corresponding call log. You will have a week to review. If there are any issues, please report them to us and we will adjust on the next receipt. This approach is necessary so we can continually plan and execute your campaigns each week. The only breaks in campaigns will be for a failed payment or pause initiated by you.
You may pause (ask us not to introduce anything new) for 1 to 4 weeks without risk of losing your zip codes, but the maximum number of total paused weeks for the calendar year is 8 weeks. So zips code will remain protected as long as you don’t “pause” for more than 4 consecutive weeks or 8 weeks total for the current year. This is usually helpful if you have a backlog of work and just want the phone calls to slow down for a short period of time. During your pause leads will still continue from previous campaigns but the lead volume will slow down each day as we will not be introducing anything new during the pause. Keep in mind that if you do pause the impact is not immediate, there are campaigns in flight that cannot be pulled back so it might take 7-10 days before the lead volume slows. Also when your pause ends it might take 7-10 days for the leads to ramp back up as we need to fill the pipeline again.
The most difficult time of year to acquire leads is typically between November 15th-February 15th as most consumers are in “holiday mode” and may not pay attention to new campaigns. To best way to avoid being slow during the holiday period is to ramp up your leads in October / early November so you can build a backlog to help get you through this difficult period.
Zip Codes:
We usually reserve between 3-5 zip codes for each client during the trial, but you can request more or less. Once we receive your security deposit you agree to accept leads from your reserved zip codes. We will keep those zip codes reserved for you with the understanding that after the trial, if you do not stop, your minimum order will be at least 40 leads per month. You may reserve more than 5 zip codes but then your minimum monthly order will increase to at least 20 times the number of zip codes we hold for you (e.g. 8 zip codes = 160 lead minimum). Zip codes will remain protected for you as long as you are an active customer, and do not violate the “pause” policy, and your account is in good standing (less than 30 days past due).
Marketing Personalization: Response rates to our marketing efforts go up substantially with personalization. When the consumer sees a person’s name, we have humanized your company and increase the likelihood the consumer will contact you. In our standard model we use the owner’s name in our marketing as it is most effective, but if you would like to use the name of someone else in your business (manager, sales representative, etc.) please let us know. To enhance the personalization, we may use handwriting and signatures during some of our marketing campaigns.
“PPH” (Price-Per-Household) service:
For certain parts of the country or certain lines of business we only offer PPH (price-per-household). We do this when the response rates to campaigns can vary wildly. We cannot make any predictions on how many leads you will get. The cost is a flat fee of $0.50 per household (or else a different rate is agreed with your Account Manager) and you must order in increments of 4,000 homes. Payment is due when you place your order, and no work will be performed until the funds are received. If you are concerned that 4,000 homes are too many for a given week, we can release your campaign over 2 weeks so 2,000 homes are contacted each week. Once we release your campaign our obligation is over as we have provided the PPH service. You are in control of how frequently you go (weekly, bi-weekly, etc.), and the amount of each order (increments of 4,000 homes). You can be as aggressive or as conservative as you want. Only you know what your business needs. Some of our more successful PPH clients have started with the minimum (4,000) and ramped up in future weeks once they see the return from the initial campaign. As a PPH client we will protect your zip codes as long as you agree to market to each household in your zip codes at least twice each year.
